tumbledry

Pioneer Press Redesign

Charles Apple provides great before and after comparisons between the old and new Saint Paul Pioneer Press designs. I could live with the Myriad (har) of typefaces used in the new design, if only they didn’t use the face Stainless. That one is driving be absolutely batty. Every time I look at it, I’m thinking Star-Trek type computer screen displays; it’s too sharp and computer-like.

Also, I realize they went for a USA Today style color coded section-type thing… but man did I prefer the whitespace employed before to identify a section. Graphic design is really difficult, especially on something like a newspaper — I just think that this design needed a few more revisions before going public.

Brief Notes Nearby