Irn-Bru is a Scottish carbonated soda pop drink I’ve never heard of. It sounds a bit like Dr. Pepper, in the “hard to describe the taste” department:

The formula for Irn-Bru is a closely guarded trade secret, known only by two of Barr’s board members, with a written copy held in a Swiss bank-vault. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents (including caffeine (though caffeine is not listed as an ingredient on the Australian labelling) and quinine) and two controversial colourings (E110, E124). It is advertised as having a slight citrus flavour, but many have differing opinions of the exact taste of Irn-Bru.

Irn-Bru has long been the most popular soft drink in Scotland, outselling Coca-Cola, but recent fierce competition between the two brands has brought their sales to roughly equal levels (perhaps leaning to Coca-Cola).

Has anybody had this? I wonder if I can try it when I go to Europe. Hmm.

1 comment left


Dan McKeown

Yeah, when I was in Scotland all I drank was the beer and whiskey (Scotch whiskey of course). I trust those beverages more because you know what they are made of, I could not tell you what most of the ingredients are in soda. Anything with artificial coloring (or colouring to keep in line with the theme of this journal) makes me apprehensive, and that list grows by the day.

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