tumbledry

A Little Goes a Long Way!

A Little Goes a Long Way!

For a site called “tumbledry,” I don’t post laundry related things much. I find this dolphin hilarious.

Lens at 55mm, ISO 100, ƒ/5.6, 1/60s
Snapped May 7, 2007 at 11:00pm

4 comments left

Comments

Mykala +1

Why a dolphin? That’s what I want to know…

Dan McKeown

Well since the word “little” is highlighted (not sure if that is how you spell that word) I think there must be some correlation. Is it because the dolphin is little? Perhaps the dolphin is not very ahem manly and is trying to justify it some how. Thoughts?

Markoe

Clearly the tag line is indicating that you don’t need the entire dolphin.

All you need is the smiling decapitated head of one.

Alexander Micek

Well, it has been postulated that dolphins are really just gay sharks, but I disagree with that theory, and believe it detracts from the innocence of the above picture. I think the dolphin is happy because smaller bottles mean less waste in terms of production, storage, and transportation costs.

A recent article called “The green machine” explains:

Packaging is another thorny issue. On my grocer’s shelf are a bulky, 100-fluid-ounce, orange plastic jug of Procter & Gamble’s bestselling Tide and a slim 32-ounce aqua plastic bottle of Unilever’s “small and mighty” All.

Both contain enough detergent for 32 loads of wash, but the smaller package, made possible by condensing All, saves energy, shipping costs, and shelf space—a big win all around, right?

Not quite. Bigger packages command more shelf space, provide more surface area for advertising, and suggest to consumers that they’re getting more for their money. Unilever executives voiced all those worries when they went to see Scott. He agreed to make “small and mighty” All a VPI (that’s Wal-Mart code for “volume-producing item,” and it means that Wal-Mart will promote it heavily). “That helps to increase their confidence,” he says. You can now find “small and mighty” All in supermarkets everywhere.

And guess what? This fall Procter & Gamble will replace the bulky plastic jugs with condensed, slimmed-down versions of all its liquid laundry detergents - Tide, Cheer, Gain, Era, and Dreft - in a test in Cedar Rapids, Iowa, to prepare for a likely national rollout.

Happy dolphin, happy dolphin, happy dolphin.