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For our wedding, we received an air freshener called “Clean Linen” by White Barn Candle Company. Mykala plugged it in today, and I realized that 5 years ago, someone (Dan McKeown?) in the dorms at St. Thomas had an air freshener that had the exact same scent.
So, according to my limited memory from my neuroscience course (ha, irony!), olfactory (scent) memories are quite intense, due to the proximity of olfactory neurons to the emotionally-intense limbic system. Soo, this scent is dredging up these fond, weirdly conflicted college dorm transition memories while I am simultaneously feeling these newly wed making-a-house-a-home transition feelings.
I think these perfume sample cards have some great examples of graphic (and material) design. Very succinct, yet impactful branding. Plus, they get the bonus of having the product sprayed on them - very good selling tool. These were used in the quest for Katy’s birthday gift.