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Here Comes an Unexpected Rant

In the central Minnesotan radio market, Clear Channel Communications owns more than one station. Initially, I didn’t think much of this, until I realized truly how many stations it controls: 101.3 KDWB (Top 40), 102.1 K102 (Country), KFAN (AM Sports), KFXN (Sports), 107.9 KQQL (Oldies), 97.1 Cities 97 (Adult Alt.), and 100.3 (News/Talk). If you expand your search across the state, you’ll find 19 stations owned by Clear Channel. Combine this monolithic parent company structure with payola through a third party loophole and non-musical compression techniques, and you have what appears to be a musical wasteland. Grating as it all is, one thing bothers me far more: the capacity to introduce listeners to new music and to provide mechanisms for their feedback is being squandered. The same dang list of songs is being repeated over and over when a simple hour or two per day could be used to facilitate a “we play it and you vote on it online” format. The profits of blaring the same set of songs repeatedly is too attractive to allow for any other methods of playing music.

Continued

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