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Yes, there is a Gatorade blog now - This is by the same author of that book about the history of Gatorade that I linked to a while ago. Furthermore, I hear this Gatorade Rain is pretty good — not as intense as regular Gatorade.

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A Book about Gatorade? - It’s unbelievable to me that someone can write a book about Gatorade … nevertheless, I find the topic rather interesting. How do you leverage a sweetened beverage into a multibillion dollar industry? The thing is: Gatorade doesn’t seem to include any potassium anymore, which would explain why the sodium in it makes me so thirsty.)

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